It seems the hot topic of the moment - Manchester United sell out a 75,000-capacity stadium every other week and have a waiting list for season-tickets which stretches from here to China and back. Chelsea? Sold out. Liverpool? Sold out. Arsenal? Sold out.
Meanwhile, here in the West Midlands, it seems we can't give away tickets to football matches. Aston Villa's slide down the Premiership is taking place before acres of empty seats. David Sullivan bemoans fickle Birmingham City fans who he says have lost interest because it's not the Premiership.
Even the mighty Walsall, six points clear in League Two and playing some fine football by all accounts, can't pull in the crowds.
It was 'Kids Go free' for their televised game against Grimsby on Monday and just 4,889 turned up.
It's affecting the world's greatest cup competition. Tamworth v Norwich at The Lamb, the Conference club's second third-round FA Cup appearance in two seasons but their first big FA Cup home game in that time, brought in a crowd of 3,165 - and that included around 1,000 Norwich fans.
All manner of explanations are appearing - overpriced tickets, bizarre kick-off times, uncompetitive football (there are four months to go and look who are the top four teams in the Premiership).
They all may be contributing in part but I wonder whether it's just us? Have four decades of watching West Midlands teams winning not very much finally taken their toll?
Blues manager Steve Bruce was complaining this week that you no longer see kids kicking a ball around in the parks and streets of the urban West Midlands. He says that feeds through into the numbers of highly-skilled English-qualified boys being picked up by professional academies - and into the numbers of youngsters demanding that their dad take them to Villa Park/St Andrew's/The Hawthorns every other Saturday.
I'm sure it's the same in other urban areas, but young boys these days have so much more options to fill their leisure time and football may not be too high up the list.
When the Premiership was created in 1992, we were told football was on the verge of a Paul Gascoigne-inspired boom. But as David Beckham, the Gazza of his day, heads for Los Angeles and his 81p-per-second contract, I wonder if that many people are interested any more.