Is Moseley Rugby Club going after the pink pound? More likely it is into racy birds.
Or perhaps both after the first team were featured on a recent Channel 4 programme, Embarrassing Illnesses.
Sandwiched in between features on piles and flatulence, it showed the lads showing off their tackle and examining themselves for testicular cancer.
The serious aim being to make people more aware of the dangers.
Anyway, all this created a certain degree of excitement in the media, with write ups in the Guardian and Observer.
Heat – a magazine, I am told, for randy women – also went for it, showing the boys rising to the challenge.
But now, somewhat less to their liking, they are splattered all over various gay websites.
Revealing what hunky rugby players have to deliver.
Well, at least they had the balls to do it!
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Still on rugby, I hear of a shocking case of money laundering following the Aaron Boyce Memorial Greater Birmingham Sevens tournament which raised around £10,000 for Guide Dogs for the Blind.
Corinne Jowett, the tournament treasurer, agreed to bank a load of the money, nearly £4,000, took it home for safekeeping overnight and stuck it all in a cashbox on the kitchen counter.
Husband James subsequently appears, sees the cashbox in full view of the window and decides to hide it in the washing machine.
The next day the inevitible happens.
Down comes Corinne and sticks a full load on, oblivious to the fact that the cashbox is inside.
Son Ben, also one of the organisers of the event, tells me the notes and coins have been recovered but a couple of cheques turned to pulp – he hopes to get them re-made out.
And goodness knows what it has done to the washing machine.
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Liz Brogan and Michelle Tart, employees at Birmingham Assay Office, show they can strip down to the basics.
The diamond gals were taking part in last weekend's Playtex Moonwalk 2007 held in Hyde Park.

The walking marathon – 26.2 miles – takes place at night and the pair (pictured) were wearing their decorated bras and walking to raise awareness and money for breast cancer.
The bras were subsequently handed over to a local charity shop.
Where the queue now stretches out the door and round the corner ...
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One or two postscripts from the third annual Brendas – the spoof charity awards for the city’s property sector.
Didn't have room last week to tell you that CBRE's Martin Guest – managing director of the company’s Birmingham office – picked up an award for ‘Tales of the Unexpected’. Martin won the accolade after revealing that he had turned up in ladies’ underwear for his own stag do.
Honourable mentions also went to Ed Jones, of Lambert Smith Hampton, (‘Me Me Me’ award)
for a bizarre argument with an irate woman motorist that ended with him telling her ‘it was obviously the wrong time of the month’.
And finally, Ed Gamble, of Jones Lang LaSalle (‘Not getting enough’ award) who admitted being ‘done’ for public disorder after parading down Bude High Street dressed in the risqué thong swimsuit of comedy character Borat.
All-in-all, the laugh-a-minute event raised £17,250 for the charity ‘Property for Kids’, which this year is donating cash to a scheme helping deprived youngsters in Kingstanding and also to Dodford Children’s Farm, a rural activity centre in Worcestershire.
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Well-known property freeloader Jamie "Bunter" Philips, of Knight Frank, has finally got his comeuppance.
Word reaches Bright that the "scoffing" surveyor, renowned for filling his face at property launch events, was left feeling sick to his stomach after footing a £100 food and drinks bill in Metro, following an event hosted by CB Richard Ellis.
After wolfing down the top-notch canapes and finest champagne on offer at the launch of 35 Newhall Street, our portly pal was still not satisfied and decided to slip away early and head across the road to Metro having heard a rumour that the bash would be continuing in the property sector's favourite watering hole, where there would be a cordoned off section of the bar for free drinks and food for those invited to the launch.
Whilst tucking into his first round of "free" sandwiches, and obviously not perturbed at all by the absence of any roped off area, Philips was joined by a few more greedy revellers from the event, ready to take full advantage of CBRE's continuing hospitality.
However, the boy was soon to discover that there is no such thing as a free lunch, as after his pals had departed he was presented with the rather hefty bill, leaving him with a full stomach and empty wallet.
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Cricketing oddities happily continued in the John Bright Trophy this week when Ernst & Young batsman James Raine achieved a spectacular first ball duck hitting a wide long hop some 60 yards straight to an extra cover boundary fielder. Fortunately no real ducks could be found at Britannic Park, Moseley, as brilliant sunshine replaced the recent rain in Birmingham’s corporate cricket tournament.
On Tuesday evening, Ernst & Young scored a formidable 169/5 with hard-hitting Andy McAvan (35 retired) and elegant Peter Evans (36 rtd) in prime form. Shakespeare Putsman couldn’t match this run rate despite skipper Sam Payne’s impressive unbeaten 40.
On Wednesday, St Philips Chambers, with new recruit Tim Green (29 & 2-1) in top form with bat and ball, proved too strong for a KPMG side missing several key players. And DTZ won an entertaining battle with Scott Wilson in Thursday’s “social” group encounter.
John Bright Trophy – Week 4 Results
Tues May 22 – Ernst & Young 169/5 in 16 overs (P Evans 36 rtd, A McAvan 35 rtd, J Watson 2-17) beat Shakespeare Putsman 127/6 in 16 overs (S Payne 40 rtd, N Briggs 33, N Azam 2-18) by 42 runs
Wed May 23 – St Philips Chambers 166/6 in 16 overs (J Morgan 35 rtd, T Green 29, S Griffiths 2-13) beat KPMG 112 in 13.7 overs (M Else 28, T Green 2-1) by 54 runs.
Thurs May 24 – Scott Wilson 125/5 in 15 overs (A Martin 38 rtd, M Farook 35, M Homer 3-19) lost to DTZ 126/3 in 13.5 overs (J Dale 36 rtd) by 7 wkts.
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Face paint, teamwork and mental power helped a spirited foursome from Knight Frank to beat off a record 19 other contenders in the seventh Stoford Challenge.

With skill, intellect and a sense of humour as the main tools this year, Rebecca Kay, Michael Davison, Adam Ramshaw and Charlie Taylor took the weekend contest at the Outdoor Adventure Centre near Bude in their stride
Matching their previous victory in the contest in 2004, Knight Frank pipped last year's winners Francis Graves in the Stoford-organised event by a narrow margin.
The team are pictured with their trophy still in camouflage after their success in building a "Ray Smears" campsite (loosely based on the Ray Mears Bushcraft Survival TV series) relying on instructions voiced to them through a walkie-talkie.
The Knight Frank team also excelled in the canoeing event in which teams had to orienteer around a lake in search of animals that had escaped from a zoo – not quite the danger that it sounds because all the creatures turned out to be stuffed toys!
Also new this year were the Widemouth Games, a series of ten events that involved playground activities such as quoits, egg and spoon racing and using plastic bats to try to keep a toy hippo in the air for as long as possible.
More arduous activities included abseiling, rock climbing, raft building and orienteering.