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McComb: Whatever happened to nonsensical pop videos?

You wait for years to write a column featuring Freddie Mercury, and then two come along at once.
Last week, I referred to Mr Bulsara in a meditation on old age, which was in turn inspired by the lyrics to the Queen song Who Wants To Live Forever?
And whaddayouknow? This week, the singer and his old band have slam-dunked their way into the Number 1 spot in a list of the best music videos of all time, for Bohemian Rhapsody.

On a day when controversy continues to rage over Gordon Brown's General Election U-turn, the war in Iraq, bodged complaints handling in the NHS and the decision to waste millions of pounds of taxpayers' money on an inquest on a princess that will show what everyone already knows - that she was killed by a drunk driver - it seems fitting to dwell on the froth and nostalgia of the greatest music videos ever.

There is a major caveat, as there is with all of these "best ever" lists, in that they are based on notoriously small samples, in this case just over 1,000 people, and can be ridiculously skewed by the age of those questioned. (Hence the inclusion at Number 4 of a song called A Million Ways by OK Go, a tune I have never heard of by a band I have never heard of. Still, when I mentioned the song in the office, several younger members of staff started getting jiggy with it.)

However, one should not under-estimate the underlying validity of these surveys, a point proved by a completely non-scientific survey of The Birmingham Post's newsroom.

There was general agreement that "Bo Rhap" (which is what people over 45 call Bohemian Rhapsody) deserves a place in any list of the top music videos for historical reasons (first promo vid etc). That said, one manager said it was "crap" while another was under the impression the record was still at the top of the singles' chart.

There was grudging acceptance, too, for the inclusion of Michael Jackson's Thriller (2), Sinead O'Connor's bed-wetter, Nothing Compares 2 U (7) and Duran Duran's bombastically bad Rio (13).

But what in the name of all things creepy is Lionel Richie doing in the list with Hello? It's the video where crazy Lionel stalks a beautiful blind student. She's so terrified she makes a sculpture of him to show the FBI offender profiling team.

There is nothing remotely romantic about the video; the bloke in it is clearly psychotic. Did the people who voted for Hello realise this? The lecturer terrorises the object of his obsession with nuisance phone calls to her home, hanging up without speaking. And this man's sane? Like, hello?

Maybe the survey respondents were being ironic. But if they were, where was George Michael's ludicrously heterosexual I Want Your Sex ("Sex is natural, sex is fun, not everybody does it, but everybody should")?

Most people believe the most important factor in a successful video is the way the film relates to the song. This is clearly nonsense, because most great songs, and most great videos, don't really mean anything, not in a conventional sense.

Take a stunning omission from the Top 15 music video list: Ultravox's Vienna. The song didn't mean anything, not unless you were 15 at the time, had drunk a cocktail of Advocaat and cider, smoked a packet of Senior Service and pinched your sister's eyeliner.

Given that you had engaged in such activity - and I'm told some chaps did - then the video to Vienna was nothing short of a sensation, being sexy, nightmarish, and unspeakably cool. It was even in black and white, just like the snooker used to be, only your nan didn't watch it.

And because the song was gibberish, so was the video. It meant nothing to me - by which, of course, I mean people like me. Me? Mascara? Hello?

And because it meant nothing, it meant everything.

Now it's all too in-your-face, quite literally, mate. Take Christina Aguilera, who makes it to Number 9 in the music video survey for Dirty. This video features the popette in a codpiece doing little other than flashing her cleavage. It's the way all these videos are today, all thongs, sexual gyration, knocker shots. Where's the subtlety? Where's the dry ice? Midge Ure wouldn't have been seen dead in a bikini.

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This page contains a single entry from the blog posted on October 9, 2007 1:06 PM.

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