Bond girl Britt Ekland - at the Hotel du Vin for a Birmingham Press Club event - left the hacks shaken and stirred.
She was in Birmingham to help the Press Club's sponsors, Royal Mail, launch their new set of James Bond stamps based on the Ian Fleming book covers.
But Britt left an impression all round - ITV Central anchorman Bob Warman was given a lesson in kissing and Heart fm breakfast show host Ed James was given a dressing down.
Bob, vice-president of the Press Club, was sharp enough to ask Britt for a demonstration in the art of stage kissing - and he received the full treatment leaving him somewhat dishevelled.
Britt, however, was not happy with James's dress code. The Press Club board member had black jacket, black shirt, black tie - and jeans.
"Darling," Britt gushed. "You really must learn to dress properly. All men only look at their best in evening wear."
However, Britt, who married Peter Sellars and had a highly publicised relationship with Rod Stewart, did approve of the James footwear and hoisted up his jeans so she could get a better look.
Britt, who starred with Roger Moore in The Man with the Golden Gun, was thrilled with her evening with the Press Club.
In a note to the Press Club, her agent Gareth Owen said: "Britt really did thoroughly enjoy herself. She said she very much appreciated meeting so many interesting people."
Britt was made a Life Member of the Press Club and was delighted to receive the much-celebrated and inscribed commemorative hunting horn provided by Simon Topman's Acme Whistles company in Birmingham.
"I will treasure it," she said, as she tooted her way out of Birmingham.
Press Club chairman John Lamb said: "Everyone was delighted to meet Britt and she took time to press the flesh with almost everyone present."
Next up for members is an exercise in getting their faces in the trough - a practice many are well seasoned at.
For TV chef Antony Worrall Thompson is guest at the next Celebrity Lunch at Opus on January 31.
Ticket details from Jane Robbins at jane@jrpromotions.biz; 01926 409266.
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Dale le Vack, veteran newsman of print, TV and radio, is now carving out a career in PR as Andy Skinner's wingman, but ASAP PR's Astwood Bank office has had to adapt to Dale's somewhat pre-1950s ways.
He likes his life just so, and that includes his lunchtime.
Staff have watched bemused as he approaches the fridge as the clock nears 1pm every weekday and starts to prepare his daily repast.
Unfortunately Dale's appetite and his knowledge of kitchen apparatus are not quite in gear.
On the only day when the man with the key wasn't around, Dale manages to set off the fire alarm system for the whole building, including two other businesses.
Dale, mate - learn to use a toaster!
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A leading rescue and insolvency specialist has changed its name - much to the relief of stranded motorists.
Cranfield Business Recovery has just celebrated its first year in Coventry after moving from Warwick.
The company, which employs 10 people and was established in Warwick in 2001, found itself a first port of call from people stuck on the regions motorways.
Managing director Tony Mitchell said the anniversary was the perfect time to change the name.
"We had always been known as Cranfield Recovery and while our line of business is very clear to our clients, it had clearly not filtered through to motorists or the various directory enquiry agencies.
"We had endless calls asking us to pop out and recover their vehicles when they had broken down or encountered problems of various sorts.
"It was not helpful to them as they just had to make more calls, and not brilliant for us either.
"We do specialise in recovery but of the commercial nature and it is usually a little more long term!"
So Cranfield, which is based in the office of Coventry Cathedral in the city centre, added the word Business to its name and the calls have dried up.
Tony added: "Hopefully it makes it plainer what we do so we can avoid taking calls, and people can have their motoring misery ended a little quicker."
Relief all round.